For authorship to remain both theoretically and economically valuable, for it to enact or enable a mode of resistance against the totalizing banality of the common, it must remain scarce, mobile, undefinable, faced as faceless. Paradoxically, then, the cultural privliges of an author’s ostensible ‘infamy’- the capacity or proclivity constantly to transgress social limits, to change and innovate, to insist on not remaining the same-would mark not “infamy” at all, but would function as the very indicators and guarantors of fame. Indeed, how else could someone like William Burroughs- an avant-garde writer and homosexual drug addict who killed his wife- end up in a commercial for Nike sneakers? “Just do it” indeed.
J.T. Nealon” —J.T. Nealon